Description
The Senior Marketing Manager of Emory Libraries and the Michael C. Carlos Museum (EL&MCCM) is a data-driven digital marketing and project management expert capable of establishing marketing data systems and workflows that make us a more effective, efficient, and modern MarComms unit capable of growing and activating internal and external audiences. This position reports to the Senior Director of Communications, Marketing, and Public Relations.



KEY RESPONSIBILITIES:



Digital marketing:

Leads the strategy, creative, production, and distribution of social media. Leads cross-channel digital content strategy to increase searchability and discoverability of content and cross-channel engagement.
Identifies, develops, and executes strategies to grow digital audiences and engagement.
Manages the production flows of video content for digital channels.
Oversee vendors, freelancers, and partners in relation to digital marketing. May oversee students and other external labor resources in support of creative activities.
Marketing Data Insights and Analytics:

Identifies and aggregates existing data sources.
Develops a data repository that may be easily queried for actionable insights.
Connects data insights to workflows and project management tools to help Marketing & Engagement team understand ROI on all MarComms, event, and activation efforts.
Generates quarterly and annual reports to identify trends and actionable insights, and to demonstrate traction against goals.
Project Management:

Improves systems for tracking, and increasing efficiency of production, for all digital marketing media and assets.
Improves systems for tracking all deliverables and milestones related to exhibitions.
Supports and helps to improve systems for tracking deliverables and milestones related to events/activations.
Supports Exhibition Design/Fabricator in internal partner communications. Oversees vendors, freelancers, and partners in relation to exhibitions. Works with Exhibition Design/Fabricator to improve cost scoping of exhibitions, pricing/bidding of exhibitions work, and tracking/reporting of expenditures.
Performs other related duties as required.
MINIMUM QUALIFICATIONS:

A bachelor's degree in marketing, communications, or business, or related field, and five years of experience in digital marketing, with experience managing marketing workflows and deliverables, OR an equivalent combination of education, training, and experience.
Prefer three to five years of experience developing and reporting marketing data insights.
Familiarity with project management and visualization tools such as Teams, Monday.com, and Airtable.
Digital media production skills and knowledge of best practices for audience growth and engagement.
Cross-channel content strategy and audience engagement.
Data insights and data visualization/reporting processes and tools.
**Please view full job description at https://libraries.emory.edu/about/employment-emory-libraries. **



NOTE: Position tasks are generally required to be performed in-person at an Emory University location. Remote work from home day options may be granted at department discretion. Emory reserves the right to change remote work status with notice to employee.